Cases

Client: Mission Wine & Spirits

Project Overview: Mission Wine & Spirits is a renowned wine and spirits shop located in Southern California, known for its exceptional selection of fine wines and spirits. With over 35 years of history in Pasadena, the client sought to establish a strong online presence that reflected their commitment to quality, variety, and outstanding customer service. Our web design firm, Raptor Websites, was tasked with creating a comprehensive website with an integrated webshop to expand Mission Wine & Spirits’ reach and offer their diverse product range to a broader audience.

Project Objectives:

  1. Develop a visually appealing and user-friendly website that reflects the client’s brand and values.
  2. Create an integrated webshop to enable online sales of wines, spirits, cigars, and related products.
  3. Emphasize the store’s extensive product selection, outstanding customer service, and competitive pricing.
  4. Highlight the store’s history and its role as a landmark in the Pasadena community.

Project Implementation:

1. Website Design: Raptor Websites designed a modern and inviting website that welcomes visitors to Mission Wine & Spirits. We incorporated the client’s brand colors and imagery, providing a seamless online experience that reflects the in-store atmosphere. The design emphasizes the store’s commitment to quality and customer service.

2. Integrated Webshop: To facilitate online sales, we integrated a user-friendly webshop into the website. Visitors can easily browse and purchase a wide range of products, including wines, spirits, fine cigars, and unique and rare items.

3. Product Showcase: Each product category, from wines to spirits and cigars, was given a dedicated section with detailed product descriptions, prices, and high-quality images. This allows customers to make informed choices.

4. Pricing Transparency: We developed a pricing structure that emphasizes Mission Wine & Spirits’ commitment to providing the lowest prices for their valued customers. Clear pricing information is displayed for each product.

5. History and Landmark Status: To honor the store’s history and its role as a landmark within Pasadena’s Washington Village project, we created a dedicated section that shares the store’s journey over the past 35 years. This section also celebrates its role in the community.

Results and Impact:

The new website and integrated webshop have had a significant impact on Mission Wine & Spirits’ online presence and business growth. Key outcomes include:

  • Increased online visibility and accessibility, attracting a wider customer base.
  • A boost in online sales and revenue through the integrated webshop.
  • Enhanced brand perception, emphasizing quality, variety, and affordability.
  • A strengthened connection with the local community by showcasing the store’s history.

Conclusion:

Raptor Websites successfully collaborated with Mission Wine & Spirits to create a visually appealing and functional website with an integrated webshop. The platform effectively conveys the store’s brand, values, and commitment to customer satisfaction while expanding its reach to a broader audience. The website has played a pivotal role in driving online sales and reinforcing Mission Wine & Spirits’ status as a landmark in Pasadena.